Outflow

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The Platform enables B2B teams automate outreach and engagement through AI personalizations and automations

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Background

The team built an AI outreach software using Bolt.io (Vibe code). The platform had beta customers. The team wanted to increase brand visibility,engagement and overall user experience

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Problems & Challenges

Due to rapid shifts in business objectives, Product scope and fast phased development the team struggled with

1. In-coherent user experience.
2. Reduced brand awareness.

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My Contribution

1. I helped the team build a Strong visual identity consistent across the platform, website and marketing collatreals
2. Advocated to build the product using User-centred design to improve user experience.
3. Deployed proper UI/UX pipelines and improved hand-off strategies for better team collaboration

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Visual Identity

The brand is known for it’s Innovative solution to enable sales and marketing team achieve success through AI solutions

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Brand Audit

The brand lacks a recognizable visual language. Its current presence is functional and product-led, but visually undifferentiated, limiting memorability and brand recall.

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Logo

With key selling proposition I started brainstorming on the brand name and logo. Outflow enables outreach teams to run multichannel AI personalized campaigns.

Brand color

Modern contemproary color palette to evoke the sense of authority and leadership with domain knowledge.

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Typography

Outflow typography is handpicked to represcent brand’s professional outlook and modern nature.

Design System

Color tokens

UI/UX Audit

I conducted a through UI/UX Audit of the product. I used mixpanel to track user journey. Plot experience using ther user journe map

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Final Designs